I have many years experience in creating and implementing marketing and publicity campaigns, primarily in the publishing industry. If you are looking for expertise in this area, online or offline, please contact me.
susiehallam1 @ gmail.com
Tel: 07761 836782
twitter: @susiehallam
LinkedIn
Summary
- An experienced marketing and PR professional with specific expertise in publishing.
- Strategic self-starter with management skills.
- Leadership qualities with ability to motivate a team.
- Experience of communicating at all levels.
- Marketing/PR expertise in both B2B and B2C.
- Experience in working in eCommerce environment and active in social media.
- Has handled PR for various arts organisations.
Skills
- Strong communication and writing skills.
- Enthusiastic and knowledgeable at PR; has worked on many topics including environmental, history, gardening, art, travel, children’s and sport.
- Outward facing with keen eye for an opportunity.
- Experience with eCommerce websites.
- Online marketing skills in email marketing and social media.
- Extensive experience in marketing to the book trade and working with key accounts.
- Deep knowledge of book publishing industry and enthusiasm for its development in digital environment.
Career snapshot
My career has been primarily in marketing and publicity for leading publishers of non-fiction books. I spent ten years in London in the 1980s, including periods as Publicity Manager for leading book publishers Souvenir Press and Thames and Hudson. Then five years based in Brighton working as Sales and Marketing Manager for Fernhurst Books; also handled Press and Publicity for Brighton Festival, worked for an arts magazine and acted as publicity consultant for various other publishers. I moved to Devon and worked at F&W Media International (formerly David & Charles book publishers) from 1993 to 2011, where my last position was Head of Marketing and Publicity.
I then went freelance and am currently self-employed as a marketing and publicity consultant. In the last couple of years I have worked with Green Books, the UK’s largest independent publisher of environmental books, and with Chelsea Green, the leading US publisher of books on sustainable living. I have also taken on PR projects for F&W Media International, and handled the PR for book publishers Reader’s Digest and Dover Publications. I am currently working with Fox Chapel Publishing on their Lifestyle list.
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